In this digital world, having an amazing website design is not enough. Fonts are also an essential part in web page for making an effect on the observer’s impression of the site. And so designers are very careful while choosing the right font for the website. The designer’s great confusion is whether the font should be formal or casual, modern or moderate, or anything else so that the resulting website becomes readable and beautiful.
Fonts are the heart of the web page. Their style, color and size can be changed and customized to suit varying website designs. A graphical statement with huge type medications can be created. A user who goes through the website, he should be eligible to read the fonts of the web page in a better way. Fonts are more important than design in many sites like news site, exam portal, tutorial, blogging, and many sites. These sites mostly depend on font not on design.
- It carries your brand forward
When it comes to brand popularity logo takes half of the credit of it. Not only design, but typography and fonts also define the level of your brand. A brand does famous by the creative logo. Using the suitable font according to the design can help you make your logo more powerful towards branding representation. A logo would be more suitable and work even better. A logo sets up the identity of the brand amongst the user. There is no other option of logo. It must be great. And also if you posses the best logo and adequate typography, you will be a brand for long time.
- Helps to create SEO friendly website
The fonts chosen properly according to the design of the web page, can help to make your website SEO friendly. For Example, H1 in a tag signifies to the search engines that it is the title heading. If popular keywords are included within H1 title, search engines will view your site as having more relevancy. H2 and H3 tags can also be used for subtitles.
- Helpful to create user interface
The UI is an user interface which is used for intercommunication between humans and machines. This design aims at anticipating what users need to do and ensures that the interface possess the elements which are easy to access, easily understood, and are used to facilitate these actions. Proper font family is one of the most crucial factor to create UI design more focusing. It can make the website more focused towards the goal of the UI.
- Much Important for Responsive / Mobile – Friendly Site
Mobile Friendly factor is one of the most important factor in this mobile era, as most people around the globe use smartphone to browse the web. So taking this into account, font family, size, style of the font are highly important. Compared to the desktop, all other electronic gadgets do have small screen to view web pages as they are developed through specific pixels,width and heights. So in this case font does play very important role as user has to view a web page in comparatively small window, so in this responsive web concept concept font has their own weightage when compared to design.
- Helpful to Convey Right Message through Web
Typography always been a successful to convey the right message, when it does synchronize with best matching fonts. Day by day more and more people getting connected to the internet who do use social media to express their feelings, emotions, and ideas to draw attention of their circumstance. To convey the right message through web most people on the web do use info-graphic, which is a collection of visual representation of data, information, knowledge and history, so this way the font is also an important part of the web than design.
- Increase the Quality of Website
Last but not the least, fonts also increase the quality of the website. Readable and good text chosen according to the design of the website help to increase quality of the website towards user. Good fonts are the sign of the well-defined web site. The selection of the font should be very accurate and should be easily readable. And it is further helpful to create better connections with user. Users can be easily impressed by using creative fonts. And this can you to reach to your targeted audience.